Inclusion & Diversity

PSCU Celebrates Pride Month

By: Laura Sehres, VP of Diversity, Equity and Inclusion

I have never been more proud to work for a company that embraces Diversity, Equity and Inclusion (DEI) the way we do at PSCU. Our LGBTQ+ business resource group (BRG), PSCUnity, is leading some wonderful activities to celebrate Pride Month this year. In addition, PSCUnity has sponsored all Pride Month activities for CU Pride, our industry’s association for the LGBTQ+ community.

At PSCU, we believe that DEI strengthens the company by inviting a diverse range of experiences, valuing those differences so that employees can bring their whole selves to the workplace. It has been proven that employees are more successful and engaged when they feel their uniqueness and authenticity are embraced at work – this drives innovation, collaboration and the attraction and retention of a high-performing workforce.

Founded in 2018, PSCUnity is built on a mission of creating a community of LGBTQ+ employees and allies to foster a respectful and diverse environment to support, connect, educate, advocate and celebrate inclusive practices. PSCU has been specifically named an Ally Company for our programs ensuring LGBTQ+ equality in the workplace and supporting LGBTQ+ individuals and issues.

Last year, PSCUnity worked with CU Pride to create a video which highlights the importance of using correct pronouns and how knowing someone’s pronouns helps others feel seen, supported and understood. Check out the video by clicking here.

Celebrating DEI Milestones

For PSCU, DEI is a foundation of our culture and part of our decision making, and I continue to see constructive actions from our leaders that support our efforts. At the same time, we understand that DEI is a continuous journey, not a destination, and we recognize that our work is never done. However, I am excited to highlight some of the activities completed recently that support our commitment to “walking the talk.”

  • We recently added DEI as a core value, formalizing our long-standing commitment to efforts of equity and diversity in the workplace. We have also added two dedicated full-time employees to lead our DEI efforts.
  • At the board level, DEI continues to be a key focus area. Three of the last four members who have joined PSCU’s Board of Directors are diverse.
  • In Talent Acquisition, we increased our diversity representation hiring in three key categories – race/ethnicity, gender and veteran status. We also saw an increase in our diversity representation hiring at leadership levels in the organization, which remains an area of opportunity. Accordingly, PSCU partnered with CUES to develop “PSCU Bold, Effective Leadership,” a CUES Strategic Leadership Development Program for aspiring Black leaders in our organization.
  • Each of our five business resource groups has a Talent Acquisition liaison to help find new avenues to get PSCU job opportunities in front of diverse candidates. They each also have a Candidate Ambassador who can speak to potential employees and share more about the PSCU culture as a person with a common identity. Our BRGs have also implemented mentoring circles to promote professional development.

As you can see, our resource groups are a vital part of our success. They help PSCU to improve engagement, create a sense of belonging, counteract unconscious bias, foster an inclusive atmosphere and reduce stigmas through education and awareness. The drivers behind the success of our BRGs are the employees who participate in and lead the resource groups. To learn more about PSCU’s DEI efforts as well as our BRGs, be sure to visit our DEI page on our website.

We hope you can use these examples of PSCU’s successes to grow the DEI program at your own credit union. When each of your employees can bring their true selves to work, that will only enhance your credit union’s welcoming atmosphere, which will build engagement within your team and with your members.

Laura Sehres is the Vice President of Diversity, Equity and Inclusion, providing strategic thought leadership and serving as a key advisor to PSCU’s leadership team and financial institutions on how to best embed DEI practices, improve organizational performance and position PSCU as a DEI industry leader.