By: Tom Pierce, Chief Marketing Officer, PSCU
PSCU was pleased to host Member Forum 2022 on April 26-28 at the beautiful Bellagio in Las Vegas. We were thrilled to bring together a record-setting crowd of nearly 1,200 attendees – including current and future PSCU Owner credit unions, as well as industry partners and members of the media – for this dynamic in-person experience following two years of successful virtual events. Member Forum 2022 delivered actionable insights, strategies and thought leadership to help credit unions grow and increase member engagement in the rapidly evolving, increasingly digital-focused payments landscape – along with some standout keynote speakers and great live entertainment. The atmosphere was electric, especially with the NFL Draft taking place steps away!
This year’s Member Forum theme of “Transforming Tomorrow Together” highlighted the momentum we’ve built together, especially over the past few years, and our focus on collaborating to transform our cooperative and the credit union movement going forward. Our PSCU team is very thankful to our attendees, sponsors and presenters for their enthusiastic participation and valuable time in contributing to the event’s success.
Here are some of the key highlights and takeaways from Member Forum 2022.
Continuing to Accelerate Forward
PSCU President and CEO Chuck Fagan kicked off Member Forum 2022 with an update on PSCU’s leading initiatives, how we’re positioning credit unions for growth and success and what’s next for the industry. The past year revealed that the behaviors and preferences adopted by consumers as a result of the pandemic are here to stay – including an emphasis on all things digital.
As PSCU celebrates its 45th anniversary this year, Chuck detailed PSCU’s evolution to an integrated financial technology solutions provider that enables our credit unions to provide the personalized and connected experiences that members now demand and expect.
“2021 was the second year of our three-year $100 million investment we announced at the beginning of 2020. We accelerated our digital-first strategy and continue to invest in solutions, technology and infrastructure to help our credit unions remain competitive and grow,” said Chuck. He shared two announcements reflecting these strategic investments: our partnership with Amount, which will help PSCU and our credit unions enable a digital-first credit card application experience, with real-time lending approvals and immediate access to card credentials via digital banking and mobile wallets; and our new Digital Consulting Practice within PSCU’s Advisors Plus that was launched to help credit unions improve their digital offerings, enhance their digital return on investment and elevate product utilization.
Due to the rising interest and popularity of cryptocurrency amongst members, Chuck also announced the launch of PSCU’s new cryptocurrency microsite. Targeted and specifically curated for credit unions, the site will serve as a continuously updated hub for information and educational resources on all things related to digital assets.
Inspiring Keynotes from Star-Studded Speakers
Following Chuck’s address, he participated in “A Conversation with Mastercard” discussion panel, featuring Linda Kirkpatrick, President of North America, Mastercard, and Sean Rathjen, CEO of Consumers CU and Chairman of PSCU’s Board of Directors. They discussed the latest consumer trends and what they mean for credit unions, including the return to pre-pandemic spending levels, the $8 billion metaverse and conscientious consumption.
Linda said, “Consumers want to place their investment in companies where they value what the company stands for – they are proud to transact with that brand and they want that brand to do everything they can to give back to the environment, to give back to the communities in which they serve – which means it is a perfect time for all [credit unions] to lean in and capture that passion for conscientious consumption.”
Then, Tim Salau, Mr. Future of Work and CEO of Guide, spoke about how to thrive in the future of work. He shared that one of the most important ways to do so is by investing in the “most important asset of your credit union – your people and staff.”
On day two, singer-songwriter and mental health advocate Jewel gave a moving and inspirational talk about embracing and overcoming adversity throughout her life, while mixing in performances of her award-winning songs. Jewel also discussed her charitable work through the Jewel Never Broken Program, a family assistance program that helps at-risk youth and families in need. While speaking about her life experiences and overcoming battles with depression, Jewel shared that “Sometimes the most rebellious thing you can do is just take one more breath.”
Next, Anders Sörman-Nilsson, innovation strategist and author, gave a truly insightful presentation about “Future Thinking.” Anders reminded us that while things may have seemed so much simpler in the face-to-face days, the pandemic has accelerated the launch of a new era where, “the most human touch is the digital, contactless touch.” Despite this new reality, he pointed out the importance of “not throwing away the analog baby with the digital bathwater.” Anders said, “While embracing innovation and technology, we must remember to scale our empathy and humanity.” Ultimately, everything we do and provide for our members is about people helping people.
Super Bowl MVP-winning quarterback Drew Brees closed out our keynote speakers. He shared leadership lessons from on and off the field, spanning from his career playing football in the NFL to helping New Orleans recover from Hurricane Katrina, to the important charity work that the Brees Dream Foundation does to improve the quality of life for cancer patients and to provide care, education and opportunities for children and families in need. Drew reminded us that “you never know when your opportunity is going to come, so stay ready.”
Valuable Insights from Credit Union Executives
In our Credit Union Executive Panel, moderated by Mark Sievewright, founder and CEO of Sievewright & Associates, credit union industry executives delivered firsthand insights during a panel focused on the latest industry trends. Our panelists were: Maria J. Martinez, President and CEO of Border Federal Credit Union; Mark Robnett, President and CEO of Justice Federal Credit Union; Chris Shockley, President and CEO of Virginia Credit Union; and Amy Sink, CEO of Interra Credit Union.
The panel shared their perspective and experience on the new post-pandemic “normal,” the competitive landscape, the digital transformation of the industry, financial wellness and the future of payments.
Action-Packed Content for All
Member Forum also featured over a dozen breakout sessions providing insights from industry experts, Owner credit unions and PSCU leaders on pertinent topics, including digital investment strategies, crypto, faster and real-time payments, security and fraud mitigation, data and analytics, financial wellness, digital banking, strategic partnerships, engaging card experiences and more.
In our Solution Showcase, attendees experienced some of PSCU’s leading-edge products and services, while our new “Transform Tomorrow Theater” featured presentations on hot topics such as crypto, digital workforce, BNPL, the metaverse, data science and journey marketing.
Back by popular demand following an amazing performance at Member Forum 2019 in Austin, Mark McGrath of Sugar Ray hosted our rocking, closing party. We sang and danced the night away to his biggest hits, along with his group, Ezra Ray Hart – featuring Kevin Griffin of Better Than Ezra and Emerson Hart of Tonic.
Play It Again
In-person attendees can access on-demand replays of the keynote speakers and breakout sessions, as well as exploring our virtual Solution Showcase via our event microsite. Those who signed up to attend virtually have access as well. If you did not attend in-person or sign up to attend virtually, email firstname.lastname@example.org to receive login credentials.
Save the Date
We can’t wait to come together in person again for PSCU Member Forum 2023, scheduled for April 3-5, 2023, in the beautiful city of Tampa, Florida! This is PSCU’s backyard – just across the bay from St. Petersburg, where PSCU was founded 45 years ago and is still headquartered today. We invite you to save the date and stay tuned for more information. We look forward to seeing you there!
In his role as SVP, Chief Marketing Officer, Tom Pierce is responsible for leading and executing PSCU’s marketing and communications strategy. Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career spent in the payments industry. Prior to joining PSCU, Pierce served as Chief Marketing Officer for Cardtronics, a global ATM organization serving the retail and financial services industries, where he directed a global marketing team in the development and execution of strategic marketing and communications initiatives.